FOR IMMEDIATE RELEASE

Redwood City, CA September 2007 In an effort to create awareness and raise funds to save infant lives, Baby Luck will donate a percentage of the companys baby clothes and gift sales to First Candle, the nations leading nonprofit dedicated to infant health and survival, through the Agencys Gifts that Give program.
I have personally experienced the tremendous support First Candle provides to families. They were an important resource for me and my family after the death of my first son, Quinn Henry, to SIDS, said Baby Luck founder Sarah Rosenberg, and they continue to be an invaluable partner. I share their dedication to infant survival and am excited about the prospect of growing my business, along with my contribution to Quinns Fund at First Candle, through the Gifts that Give program.
Baby Luck will donate a minimum of 1% of all retail sales to First Candle, and the proceeds will be used to support the organizations research, education, advocacy and bereavement support programs.
We are pleased to have Baby Luck as the newest partner in our Gifts that Give program, said Vice President of Development Jennie Boden. This innovative new program allows consumers to shop for the products and services they need most, while at the same time knowing that a portion of their purchase is going to a worthy cause. In addition, the company and its employees can feel good knowing they are helping make a difference in the lives of families throughout the United States.
Consumers can shop and support Baby Luck and First Candle from the comfort of their own home at www.babylucktees.com as well as through the First Candle web site at www.firstcandle.org.
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About Baby Luck
Baby Luck was founded in September 2006. The e-store officially launched on May 21, 2007, what would have been Quinn Henry Rosenbergs second birthday. Quinn passed away from SIDS when he was 8-months old. Baby Luck founder, Sarah Rosenberg, lives in the San Francisco Bay Area with her college basketball coach husband, and happy, healthy twin boys, Walt and Clyde. For more information about Baby Luck and how to donate to Quinns Fund, please visit www.babylucktees.com.

About First Candle
First Candle/SIDS Alliance is a national, nonprofit health organization dedicated to promoting infant health and survival during the prenatal period through age two with programs of advocacy, education and research, while at the same time providing compassionate grief support to those affected by an infant death. For more information on helping babies survive and thrive, to access local support services or to make a donation, please call 1.800.221.7437 or visit www.firstcandle.org.



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FOR IMMEDIATE RELEASE

Redwood City, CA July 2007 Introducing Baby Luck, a new and truly unique collection of infant and toddler clothing thats more than just a fashion statement. Baby Luck is a collection of hip, playing card-themed clothes for infants and toddlers. A percentage of each Baby Luck purchase is donated to the First Candle/SIDS Alliance in support of their efforts to raise money and awareness and fund medical research, public and professional education and family support services to prevent SIDS and ensure happy, healthy, thriving children.

All Baby Luck gear is 100% cotton. Snapsuits and tees are available in white or black and in one of four styles; Queen of Hearts, King of Hearts, Joker and Wild Card. Add comfy karate pants and knit caps with a woven Baby Luck patch sewn on to create complete outfits for all the little players in the house. All Baby Luck gear comes in unique playing card boxes that are gift-ready. And, in sizes that range from 3-6 months up to 4T, these stylish play clothes are great for even the smallest player on your roster! Baby Luck gear is not just about looking good, its about doing good, says Baby Luck founder and owner, Sarah Rosenberg. A percentage of each purchase will be donated to First Candle/SIDS Alliance, in loving memory of my first son, Quinn Henry Rosenberg.

Bringing Baby Luck to fruition has been an extremely important part of my life for the past year, continues Rosenberg. It has allowed me to have the best of both worlds fulfilling time at home with my family, and a challenging professional endeavor that reinforces my commitment to raising money and awareness to support SIDS education in my son Quinns name, and it helps me to feel connected to him on a day-to-day basis. Baby Luck gear is currently available online at www.babylucktees.com. Prices range from $24.00 for snapsuits and tees, to $42.00 for complete outfits and too-cute twin-wear (inspired by Quinn Henrys younger brothers, Walt and Clyde)! Additional offerings, including more traditional baby colors like pink and blue, will be available beginning Fall 2007.

About Baby Luck.
Baby Luck was founded in September 2006. The e-store officially launched on May 21, 2007, what would have been Quinn Henry Rosenbergs second birthday. Quinn passed away from SIDS when he was 8-months old. Baby Luck founder, Sarah Rosenberg, lives in the San Francisco Bay-area with her college basketball coach husband, and happy, healthy twin boys, Walt and Clyde. For more information about Baby Luck, how to donate to Quinns Fund, or about the First Candle/SIDS Alliance, please visit www.babylucktees.com.

Editorial Note: For a more in-depth biography of Baby Luck founder Sarah Rosenberg, and/or hi-resolution images of the Baby Luck logo or any Baby Luck apparel offering please contact Amy Romano at amymromano@msn.com or via phone at 480-577-9989.