Literally. When my first-born son was six weeks old, I fell asleep after a 2am feeding and had a dream about Frank Sinatra singing “Luck Be A Lady”. Lady. Baby. Luck. You get the idea. My husband likes to think his love of poker played a part. Who knows?

I hope you and the lucky babies in your life enjoy our fun collection of clothing and gifts.

Remember, it’s not just about looking good, it’s about doing good. A percentage of each purchase will be donated to First Candle/SIDS Alliance, in loving memory of Quinn Henry Rosenberg, to help babies survive and thrive.

Find out more about First Candle/SIDS Alliance.